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Will the Fantasy Genre Ever Grow Up and Ditch the Chainmail Bikini?

Will the Fantasy Genre Ever Grow Up and Ditch the Chainmail Bikini? 

Industry bulletin's cover sets off firestorm

It's taken the fantasy genre decades to grow out of its image as a juvenile boys' club obsessed with cleavage and crossbows. And just as Game of Thrones seemed to be lifting fantasy into the modern mainstream, it's now taken a step backward—with many of the genre's professional writers shocked to see that a recent issue of their most-respected industry journal had dedicated its cover to the image of a warrior woman in a scalemail bikini straddling the corpse of a frost giant.

Sure, scantily clad women with swords were a staple of fantasy fiction in the 1960s through the 1980s, thanks largely to the popular artwork of husband-and-wife team Boris Vallejo and Julie Bell.

Headshot of David Griner

David Griner

David Griner is former international editor at Adweek. He's been covering agencies, creativity, technology and marketing innovation for more than a decade.