The essential guide to rhetoric
William M. Keith (Author), Christian O. Lundberg (Author)
"Professors and scholars William Keith and Christian Lundberg believe that an understanding of rhetorical theory and its practical applications is a critical component of effective and competent communication. This is why their booklet The Essential Guide to Rhetoric provides an accessible and balanced overview of core historical and contemporary theories through concrete, relevant examples and jargon-free language, helping students move from concepts to action. Designed to complement a wide variety of courses, this guide offers instructors a flexible option wherever coverage of rhetoric is needed." -- Publisher's description
Textbooks
ix, 83 pages ; 24 cm
9780312472399, 9780312596330, 0312472390, 0312596332
166373607
Rhetoric in theory. The rhetorical tradition
Rhetoric and the audience
Situations and speech types
Rhetoric in action. Argument and persuasion
Organization
Style
Rhetoric in contemporary life