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MMCA: Association Backgrounder
The Wayback Machine - https://web.archive.org/web/20050208222932/http://mmca.org:80/press/backgrounder.html

THE MULTIMEDIACARD ASSOCIATION
Headquarters: P.O. Box 303, Sunol, CA 94586 USA.
Executive Director, Scott Herbert, sherbert@mmca.org
+925-417-0127; www.mmca.org.

     The MultiMediaCard Association (MMCA) was founded in 1998, with 14 companies as original members, to promote the worldwide adoption of a compact, removable standard for storing and retrieving digital information in small, low power devices. In fact, MultiMediaCards are the world’s smallest removable solid-state memory solutions for mobile applications.

     The organization has grown rapidly and now has over 100 member companies worldwide, representing all branches of mobile electronic applications, including semiconductor suppliers, software vendors, and manufacturers of products such as music players, mobile phones, personal digital assistants (PDAs), digital cameras, voice recorders, GPS navigation devices and more.

     The MMCA developed and regulates open industry standards that define all types of MultiMediaCards, and drives worldwide acceptance of MultiMediaCards as an industry standard across multiple host platforms and markets.