La Raza del Noroeste
Reach the most dynamic consumer economy from Washington’s State Capitol to the Canadian Border every Friday with La Raza. Sound Publishing, Inc. secured 217 awards in the 2014 Washington Newspaper Publishers Association Better Newspaper Contest. Sixty-nine of those were 1st place! The Daily Herald earned a C.B. Blethen Memorial Award for distinguished reporting, the 2014 Associated Press (AP) Ted Natt First Amendment Award as well as five awards in the 2014 AP Northwest photo contest. Seattle Weekly scooped up 5 awards from the Society of Professional Journalists. Nationally, Sound was recognized by Local Media Association with 11 awards.La Raza del Noroeste
La Raza del Noroeste is produced fully in Spanish by journalists familiar not only the language but the cultural nuances of a burgeoning flow of Spanish speaking residents.
Leverage a rich array of topics geared to real estate, shopping habits, topics and tastes of Hispanic consumers.
Regular sections are sports, fashion and entertainment, along with local coverage and news from Mexico. 23,760 copies are distributed each week to over 800 targeted locations in the Puget Sound region.Sound Earned 240 Industry Awards in 2014!
62%
family households
36
median age
50%
are female
38%
have college
degree
$57,872
median household
income
Source: U.S. Census: 2013 American Community Survey (5-year)
Circulation
| Zip | Zip Name | Circ. |
|---|---|---|
| 98002 | Auburn | 440 |
| 98003 | Federal Way | 1,040 |
| 98004 | Bellevue | 110 |
| 98005 | Bellevue | 25 |
| 98006 | Bellevue | 30 |
| 98007 | Bellevue | 70 |
| 98008 | Bellevue | 75 |
| 98011 | Bothell | 335 |
| 98012 | Bothell | 150 |
| 98019 | Duvall | 255 |
| 98021 | Bothell | 55 |
| 98026 | Edmonds | 240 |
| 98027 | Issaquah | 80 |
| 98028 | Kenmore | 25 |
| 98030 | Kent | 75 |
| 98031 | Kent | 90 |
| 98032 | Kent | 980 |
| 98033 | Kirkland | 75 |
| 98034 | Kirkland | 210 |
| 98036 | Lynnwood | 736 |
| 98037 | Lynnwood | 540 |
| 98042 | Kent | 65 |
| 98043 | Mountlake Terrace | 110 |
| 98047 | Pacific | 35 |
| 98052 | Redmond | 180 |
| 98055 | Renton | 240 |
| 98056 | Renton | 445 |
| 98057 | Renton | 65 |
| 98059 | Renton | 90 |
| 98072 | Woodinville | 115 |
| 98087 | Lynnwood | 15 |
| 98101 | Seattle | 95 |
| 98102 | Seattle | 25 |
| 98103 | Seattle | 245 |
| 98105 | Seattle | 120 |
| 98106 | Seattle | 470 |
| 98108 | Seattle | 590 |
| 98109 | Seattle | 50 |
| 98110 | Bainbridge Island | 95 |
| 98115 | Seattle | 60 |
| 98117 | Seattle | 85 |
| 98118 | Seattle | 395 |
| 98121 | Seattle | 75 |
| 98122 | Seattle | 20 |
| 98125 | Seattle | 195 |
| 98133 | Seattle | 395 |
| 98144 | Seattle | 575 |
| 98146 | Seattle | 290 |
| 98155 | Seattle | 130 |
| 98166 | Seattle | 435 |
| 98168 | Seattle | 320 |
| 98188 | Seattle | 80 |
| 98198 | Seattle | 140 |
| 98201 | Everett | 390 |
| 98203 | Everett | 211 |
| 98204 | Everett | 1,170 |
| 98208 | Everett | 600 |
| 98225 | Bellingham | 380 |
| 98226 | Bellingham | 210 |
| 98229 | Bellingham | 100 |
| 98233 | Burlington | 610 |
| 98247 | Everson | 316 |
| 98264 | Lynden | 45 |
| 98270 | Marysville | 390 |
| 98272 | Monroe | 1,025 |
| 98273 | Mount Vernon | 1,205 |
| 98275 | Mukilteo | 40 |
| 98284 | Sedro Woolley | 140 |
| 98290 | Snohomish | 101 |
| 98296 | Snohomish | 60 |
| 98303 | AndersonIsland | 30 |
| 98310 | Bremerton | 105 |
| 98312 | Bremerton | 65 |
| 98337 | Bremerton | 50 |
| 98346 | Kingston | 20 |
| 98366 | Port Orchard | 65 |
| 98370 | Poulsbo | 135 |
| 98371 | Puyallup | 85 |
| 98372 | Puyallup | 35 |
| 98373 | Puyallup | 25 |
| 98383 | Silverdale | 90 |
| 98384 | South Colby | 20 |
| 98387 | Spanaway | 65 |
| 98390 | Sumner | 95 |
| 98403 | Tacoma | 25 |
| 98404 | Tacoma | 970 |
| 98405 | Tacoma | 60 |
| 98406 | Tacoma | 45 |
| 98408 | Tacoma | 140 |
| 98409 | Tacoma | 140 |
| 98418 | Tacoma | 60 |
| 98424 | Tacoma | 130 |
| 98444 | Tacoma | 410 |
| 98446 | Tacoma | 70 |
| 98499 | Lakewood | 695 |
| 98501 | Olympia | 35 |
| 98503 | Lacey | 60 |
| 98506 | Olympia | 35 |
| 98516 | Olympia | 35 |
| Insert Total: | 22,669 | |
We at Centro Palabra Viviente and United Methodist Church want to let you know that your services at La Raza have been and continue to be a very valuable media outlet for our services and outreach to the community. The classified ads are especially effective while at the same time our only real cost effective way to reach the Hispanic community.
We were on one of the original community consultation groups when the Raza was in process of becoming a media outlet for our community. We hope La Raza and its classifieds will continue providing us with this very important communication service.
Again thank you very much for your professional, effective and efficient service to Palabra Viviente and our community with the classifieds.
With thanks;
Ralph Figueroa
Director
Iglesia Metodista Unida, Palabra Viviente