Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Diageo is suspending all of its advertising on Snapchat after the U.K. advertising watchdog ruled the alcohol giant didn’t take sufficient care to ensure that a campaign from its Captain Morgan rum brand wasn’t seen by users under the U.K.’s legal drinking age of 18.
Months after acquiring ad tech company Rocket Fuel, Sizmek is offering clients access to itemized information about technology fees and other costs
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Sears Holdings hasn’t paid for any national TV spots for its struggling Sears and Kmart chains since late November, as its CEO shifts advertising to digital channels. 153
Here’s a recap of the year’s biggest media and advertising news, from band safety to sexual harassment, major deals and Russian influence on social media platforms.
Here are just a few of the biggest question marks for the top ad companies as we head into the new year.
We’ve made our list, and checked it twice, with third-party verification.
CMO Today looks at a few independent tech firms poised to shake up the antiquated TV ad business, while still trying to be mindful of your privacy.
Beginning in January, the Atlantic will launch a metered paywall that will kick in after readers access 10 articles for free in a given month.
The death of Playboy founder Hugh Hefner is ushering in a new era for the adult-entertainment enterprise, setting in motion a process that will move ownership of the iconic brand out of his family’s hands and could soon spell the end of its once pace-setting U.S. magazine. 93
Shortly after Interpublic Group’s Martin Agency pushed out one of advertising’s star creative executives, employees demanded a full accounting of why—and unleashed more allegations of sexual harassment. 115
Advertisers and entertainment companies, aiming to capture a teen audience that is divided among many online platforms and that likes “authentic” stars, find a guide in YouTube celebrity Liza Koshy. Media giants such as MTV are hiring her, hoping her millions of fans will help reinvigorate their own programming.
Meredith has agreed to pay $18.50 a share in cash for Time Inc., valuing the fabled New York publisher at $1.85 billion. 65
With funding from Goldman Sachs and Google’s parent, the Chicago-based firm reported a $5.5 billion valuation. The company says it is reviewing allegations against employees and has strengthened policies. 134
This age bracket, bigger than any other, is pushing companies to revamp marketing and products to meet its needs. That includes a lot of education about the basics, such as how to use a tape measure. “You have to start somewhere,” says a Home Depot executive. 442
Visa is dedicated to diversity and gender equality in its workforce, from selecting more female directors to having a diverse group of employees. Chris Curtin, chief brand and innovation marketing officer at Visa, discusses how diversity and equality support the company’s vision of connecting “everyone, everywhere.”
Measuring social impact can be challenging for organizations, whether they are small nonprofit agencies or global corporations. CMOs can learn lessons from successful organizations that are applying the principles of purpose, perspective, and alignment with other actors to monitor their efforts.
Please note: The Wall Street Journal News Department was not involved in the creation of the content above.
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