📣 Media Reactions 2025 is now live! Just revealed: the top-ranking media channels and brands for 2025. Find out how to navigate the evolving media landscape and much more with insights from around 21,000 consumers in 30 markets and 1,000 marketers around the world. 📚Access all the content now 👉 https://loom.ly/1H0r95A #MediaReactions #Marketing #Media #Advertising
About us
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Website
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http://www.kantar.com
External link for Kantar
- Industry
- Market Research
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, and innovation
Locations
Employees at Kantar
Updates
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Are your CX efforts delivering great scores but little growth? You’re not alone. Many teams face the same roadblocks: insights that don’t link to business impact, and feedback that’s too slow or scattered to act on. That’s where ExperienceEvaluator comes in. It’s built to solve these challenges with a fast, agile, and affordable approach. If you’re ready to turn CX into a real growth driver, this article shows you how. Read the free article: https://loom.ly/U1IoaCA
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📊 Now Live: Kantar BrandZ Top 75 Most Valuable UK Brands Report 2025! 🅠HSBC tops the ranking 🚀 Revolut grows by 49% to enter the Top 10 💷 St. James’s Place is the top riser, up 60% âœˆï¸ British Airways climbs 11 places to No.55 🧽 Dettol makes its Kantar BrandZ debut in position No.34 Discover which UK brands are leading the way, where the biggest growth opportunities lie and how your brand can stand out by being both Meaningful and Different. 📥 Download the report via the link in comments #KantarBrandZ #UKMarketing #BrandGrowth #Disruption #ConsumerTrends #BrandStrategy #MarketingInsights
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🤔 Did you know campaigns are 7x more impactful when audiences are receptive? Understanding where people are most open to advertising is key to successful media planning—and that’s exactly what our latest webinar explores. 🎥 In the Media Reactions 2025 launch, Kantar’s experts revealed the top-ranking media channels and brands, backed by insights from around 21,000 consumers across 30 markets and 1,000 marketers. Watch now on demand 👉 https://loom.ly/hUk2Hzs
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Our team is taking home four trophies from Esomar Congress 2025! Our biggest haul to date. 🥉 Bronze in the Outstanding Contribution to Consumer Insights category for our Brand Inclusion Index, led by Valeria Piaggio 🥉 Bronze in the Breakthrough Research Methodology catetgory for Brand Sustainability, our first-of-its-kind offer which measures how sustainability contributes to brand equity, the brainchild of Karine Trinquetel 🥈 Silver in the Excellence in Global Research category for our Crisis Navigator study on global tourism resilience, from Wei Guo 🥇 Gold (Regional) in the Best Use of Data category for our work with Google to bridge the CMO/CFO divide, by Jorge Alagon and Mary Kyriakidi This is a proud moment for the whole team, an a testament to their dedication to pushing our industry forward and working with clients and partners to reach further, aim higher, and make a difference. Huge thanks to Esomar for a fantastic evening.
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Kantar's Gonzalo Fuentes, CEO EMEA, gave the day 2 keynote at Esomar Congress 2025 in Prague this morning. Gonzalo told the audience that AI is our superpower - and set out how Kantar is scaling up GenAI implementation and developing synthetic boosting and digital twins capabilities. Going forward our solutions will offer seamless AI integration at scale, where we are an AI-Native Brand Partner to our clients, Gonzalo said. Are you team Adele or team AC/DC? Steve Wigmore took to the stage with Sony to present a ground-breaking study which used machine learning to uncover the relationship between personality and music preferences. Jane Ostler introduced the afternoon's sessions and Tamara Ojeaga presented on the future of AI agents, and the implications of a world where marketers are targeing a non-human consumer. Find out about our presence at ESOMAR Congress: https://loom.ly/AdEsnAI
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🌟 AI is unlocking new creative possibilities for the world's top brands 💡 At Cannes Lions 2025, Kantar’s Global Creative & Media Lead, Duncan Southgate, sat down with Myralda Derks, Chief Customer & Business Intelligence Officer at L'Oréal, to explore how her team is using AI to uncover patterns of success and elevate creative effectiveness across markets. By leveraging tools like LINK AI for meta-analysis, L’Oréal is accelerating insights, optimising campaigns, and empowering teams to make smarter, faster creative decisions. 🎥 Watch the full interview, also featuring Elaine Rodrigo, Chief Insights & Analytics Officer at Reckitt, to learn how both brands are embedding AI into their creative and other business processes here 👉 https://loom.ly/8CtYZ30
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2026 será o ano do congresso Esomar Latin America, realizado pela European Society for Opinion and Marketing Research, no Rio de Janeiro. O evento contará com a participação de Milton Souza, CEO da Kantar Brasil, o comitê de seleção. Em 2026, o foco será em crescimento, colaboração e impacto. Cada apresentação contribuirá para um rico panorama de ideias que refletem a vitalidade e a diversidade da América Latina, moldando o futuro do nosso setor. As inscrições para apresentar conteúdos estão abertas até o dia 17 de outubro. Basta clicar no link e enviar sua sugestão: https://loom.ly/20EyO8M [Eng.] 2026 will be the year of Esomar Latin America, organized by the European Society for Opinion and Marketing Research, in Rio de Janeiro. The event will have Milton Souza, CEO of Kantar Brazil, as part of the organizing committee. In 2026, the focus will be on growth, collaboration, and impact. Each presentation will contribute to a rich panorama of ideas that reflect the vitality and diversity of Latin America, shaping the future of our industry. Applications to present content are open until October 17. Just click on the link and submit your pitch: https://loom.ly/20EyO8M
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📊Brands with cultural vibrancy grow almost six times faster. Are you ready to build it? Culture is the shared language of our lives. From values to viral videos, it’s how we connect, express, and evolve. It’s what we talk about, how we dress, where we eat. It’s all culture, and it’s all connected. Make culture work for your strategy: https://loom.ly/iKxgOzc #BrandStrategy #CulturalCapital
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🚀 Ready to lead your innovation strategy in 2026? 🎉 Join us on Tuesday, 21 October for Outstanding Innovation 2025 —a global spotlight on the most innovative brands that are using innovation to fuel growth. What you’ll learn: - How successful brands are stretching into new spaces - The five traits that consistently fuel successful #innovation - Real-world examples of innovation that drive both short-term impact and long-term brand growth 💡 Whether you're rethinking your category, unlocking new usage occasions, or planning for 2026, this webinar will help you strategise for next year and beyond! 🗓ï¸Register for the webinar and secure your spot today 👉 https://loom.ly/b06Qkuw