Beiersdorf

POV: Our NEWEST product’s elevator pitch ⏳ After 15 years of research, we’ve brought our epigenetics expertise into the NIVEA portfolio with EPICELLINE® – a breakthrough ingredient that reverses skin age and activates skin longevity.    Ready to take an epic step and turn back the skin’s age clock with the new Cellular Epigenetics Rejuvenating Serum?    #Beiersdorf #WinWithCare #NIVEA 

A winning team continues: NIVEA MEN 🤝 Real Madrid ⚽💙 At Beiersdorf, we believe in the power of global partnerships. That’s why we’re #ProudToB celebrating the renewal of our successful global partnership with Real Madrid for another five seasons, continuing a collaboration that has inspired millions of people around the world. The two powerhouses in skin care and football, NIVEA MEN and Real Madrid share a commitment to excellence, innovation and global impact. Together, we’ve not only driven brand love and growth, but also created meaningful social impact - from youth training camps to unforgettable fan experiences. Looking ahead, the extended partnership includes exciting new milestones: the first global NIVEA MEN x Real Madrid Limited Edition launching end of 2025, available in over 40 countries and featuring fan-favorite players. Here’s to five more seasons of highlighting the importance of preparation and care both on and off the pitch. 🙌 #Beiersdorf #WinWithCare #NIVEAMEN #RealMadrid

Welcome to the Beiersdorf Executive Committee, Burcu Andreae-Nehlsen!    Starting today, Burcu joins Beiersdorf as President Derma & Health Care, taking global responsibility for our dermatological skin care brands Eucerin and Aquaphor and our wound care brands Hansaplast, CURITAS and Elastoplast.   Burcu brings extensive international leadership experience and deep innovation expertise from the beauty industry, most recently as Global Head of Innovation Skin Care & Cleansing at L’Oréal. At Beiersdorf, she will drive the strategic development of two of our strongest growth areas, powered by science-backed breakthroughs like Thiamidol®, Epicelline® and our Second Skin Protection plasters.   Her appointment reflects the strategic importance of Derma & Health Care within our portfolio and our commitment to delivering impactful, consumer-centric innovation. We’re excited to shape the future of dermatological skin and wound care together!   #Beiersdorf #WinWithCare

More than half of all kids don’t know how to act in an emergency. With our Hansaplast, Elastoplast and CURITAS Social Mission, we aim to educate 500,000 children in first aid and wound care by 2026 - and have already reached 286,000 kids through local projects. 🌍 At Beiersdorf, our goal is to raise awareness around infection prevention and the importance of first aid. Because knowledge protects and can save lives. #Beiersdorf #WinWithCare #CareBeyondSkin

We asked our colleagues about their first impressions of the new NIVEA Cellular Epigenetics Rejuvenating Serum. ⏳ Our Beiersdorf scientists discovered a potent skin age‑reversing ingredient with the help of our patented skin‑specific age clock, which enables us to identify and select active ingredients that positively affect the epigenetic pattern. By testing more than 50,000 substances and extracts, they identified the breakthrough ingredient EPICELLINE®. What are your first thoughts? #Beiersdorf #WinWithCare #NIVEA

Paris turned red for EADV! With over 20,000 global visitors, the European Academy of Dermatology and Venereology (EADV) Congress was the most attended yet. As part of Beiersdorf’s commitment to advancing dermatological science, we’ve been #ProudToB at the heart of it with Eucerin. 🔬 From bold OOH campaigns across Paris to our vibrant booth showcasing Thiamidol, Epicelline, and the newly relaunched DermoPure Clinical range, we celebrated the life-changing power of science-backed dermatological skin care with impact. 🌍 A true highlight: the Global #Hyperpigmentation Consensus Symposium, led by Prof. Thierry Passeron, MD, PhD and Prof. Hélio Miot, united 10 global experts to set a new gold standard in treating melanin hyperpigmentation - a milestone for dermatological practice worldwide. Dermatologists are at the core of everything we do. Their trust and expertise shape our innovations and ensure we deliver what truly matters: effective, science-backed skin care. EADV Paris 2025 was a powerful reminder of the value of collaboration in advancing dermatological skin care. #Beiersdorf #WinWithCare #EADV

1 Year of NIVEA CONNECT 💙 One year ago, we launched something truly meaningful: NIVEA CONNECT – our global social mission to fight social isolation and foster real human connection. 🌍 As our 2025 global study shows: 1 in 5 people feel socially isolated. In a world where loneliness is becoming a silent epidemic, we choose to speak up and take action. Since then, we’ve set up projects in over 30 countries and created spaces for connection. From emotional support for children without parental care in Thailand to confidence-building programs for young people in the UK – these are just two of many initiatives making a difference. We also sparked global conversations through our campaign “We are not alone in feeling alone”, raising awareness and contributing to destigmatization. Together with partners and communities around the world, we’re building bridges for more closeness, more understanding and a more connected tomorrow. 🤝 #Beiersdorf #WinWithCare #NIVEACONNECT #CareBeyondSkin

We care – stronger together. 🌱 From September 20–26, we’re celebrating FSC® Forest Week – a global campaign that highlights the importance of sustainable forestry and the role forests play in protecting biodiversity and fighting climate change. 🌍 📦 Paper and packaging are among the most widely used forest-based products, so sourcing them responsibly is key. FSC® certification helps us offer the responsible choices consumers expect. 💡 Hint: Our Sustainable Paper Policy ensures all paper-based packaging meets strict environmental standards – including recycled content and certified virgin fibers. Since 2020, we’ve been working toward full conversion, reaffirmed in our latest policy update from November 2024.

Exciting news from tesa: Starting October 1, Dr. Kourosh Bahrami will take over as CEO, succeeding Dr. Norman Goldberg. Dr. Bahrami brings more than 30 years of international leadership and entrepreneurial experience, most recently heading the LOCTITE industrial adhesives business at Henkel. With his deep expertise in sales, marketing and supply chain as well as key customer markets such as automotive, industrial maintenance and repair and Industry 4.0 applications, he is set to drive tesa’s strategic growth. Kourosh has lived and worked in Europe, the US and Asia – giving him a truly global perspective. We are certain that this global leadership experience and his deep industry expertise will help strengthen tesa’s position as a leading global adhesive solutions company. #Beiersdorf #tesa

Iconic brands that win hearts — even in our own hallways.💫 What started as a quick visit to our product shop ended with two full bags of skin care favorites. A small moment that reflects something bigger: the everyday relevance and appeal of our iconic brands. They’re not just part of our portfolio. They’re part of people’s lives. That’s what it means to win hearts with our iconic brands. #Beiersdorf #WinWithCare #JustBeiersdorfThings