About
Global Leader for PubMatic's Publisher Growth Solution suite: OpenWrap and Access…
Articles by John
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Viewability for Publishers- less is more if you stay ahead of the curve.
Viewability for Publishers- less is more if you stay ahead of the curve.
It’s an interesting time in digital media. We’re seeing continuous consolidation and incredible purchase intent from…
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Branded Content. Quality or Volume?
Branded Content. Quality or Volume?
By John Martin, FL Premium branded content. Seemingly three of the most popular words in 2016’s Guide to Digital…
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Activity
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🚨 We’re excited to announce Tyrone Mears has officially been promoted to President of Soccer. In his new role, Mears will oversee all sporting…
🚨 We’re excited to announce Tyrone Mears has officially been promoted to President of Soccer. In his new role, Mears will oversee all sporting…
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We’re excited to publish the first open draft specification for AI agent-to-agent communication in programmatic advertising. "Agent-to-Agent…
We’re excited to publish the first open draft specification for AI agent-to-agent communication in programmatic advertising. "Agent-to-Agent…
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It is incredibly hard to manage through disruption as a public company. I think we will see many more companies taken private to retool for the…
It is incredibly hard to manage through disruption as a public company. I think we will see many more companies taken private to retool for the…
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Experience & Education
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PubMatic
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I'm very excited to welcome Susan Veal to the Playwire family! 🥳 Susan will be leading our efforts across APAC and brings tons of energy and…
I'm very excited to welcome Susan Veal to the Playwire family! 🥳 Susan will be leading our efforts across APAC and brings tons of energy and…
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✨ Shanah Tovah to all celebrating Rosh Hashanah! ✨ With schools closed, it was the perfect chance for a train ride, shadowing dad, and getting ready…
✨ Shanah Tovah to all celebrating Rosh Hashanah! ✨ With schools closed, it was the perfect chance for a train ride, shadowing dad, and getting ready…
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CTV continues to capture more consumer attention, especially among the most valuable demographics. Naturally, brands want to follow, and agencies are…
CTV continues to capture more consumer attention, especially among the most valuable demographics. Naturally, brands want to follow, and agencies are…
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Monumental addition to the Minute Media family! Welcome to the VideoVerse team and their award winning product, Magnifi. Thank you to Joe Lemire…
Monumental addition to the Minute Media family! Welcome to the VideoVerse team and their award winning product, Magnifi. Thank you to Joe Lemire…
Liked by John Martin
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