“Michelle was a real asset to the marketing team at Basware. Her energy, drive and determination set her apart and she was a pleasure to work with. Whether executing a campaign, driving an event or dealing with the sales team, she was always positive and achieved results which helped the team move forward. Thanks for your efforts. They really counted.”
Activity
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🤠 Nashville, here I come! (Yes, I used Gemini to add a cowgirl hat to my photo… don’t tell our brand team 😉) Next month I’ll be at Amazon unBoxed…
🤠 Nashville, here I come! (Yes, I used Gemini to add a cowgirl hat to my photo… don’t tell our brand team 😉) Next month I’ll be at Amazon unBoxed…
Shared by Michelle Urwin
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No actual fighting broke out at #StreetFightLive today but we did have some lively discussion around #AIsearch aka #GEO aka #AEO aka #AIO and a…
No actual fighting broke out at #StreetFightLive today but we did have some lively discussion around #AIsearch aka #GEO aka #AEO aka #AIO and a…
Liked by Michelle Urwin
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This time next week, I’ll be in New York City for Commerce Connections, SMG North America’s new event at ADWEEK House Advertising HQ. I’ll be on…
This time next week, I’ll be in New York City for Commerce Connections, SMG North America’s new event at ADWEEK House Advertising HQ. I’ll be on…
Liked by Michelle Urwin
Experience & Education
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Feeling a little lost when it comes to TikTok? 📲 You're not alone. From short-form content to scroll-stopping shoppable moments, the…
Feeling a little lost when it comes to TikTok? 📲 You're not alone. From short-form content to scroll-stopping shoppable moments, the…
Liked by Michelle Urwin
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“Skai simplifies campaign management and provides tools for identifying performance callouts.” - Alejandro Rivera, Campaign Manager at…
“Skai simplifies campaign management and provides tools for identifying performance callouts.” - Alejandro Rivera, Campaign Manager at…
Liked by Michelle Urwin
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Today is book launch day! Or B-day as I'm referring to it Hacking the Human Mind is now available for sale. The book, co-authored with MichaelAaron…
Today is book launch day! Or B-day as I'm referring to it Hacking the Human Mind is now available for sale. The book, co-authored with MichaelAaron…
Liked by Michelle Urwin
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There’s more clever-clogs marketing being shared on here than ever. Below are the people that stand out to me for their fresh thinking against a…
There’s more clever-clogs marketing being shared on here than ever. Below are the people that stand out to me for their fresh thinking against a…
Liked by Michelle Urwin
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CMOs have had a lot to think about (and worry about) so far in 2025. The CMO Coffee Talk community gives me a front-row seat to ongoing…
CMOs have had a lot to think about (and worry about) so far in 2025. The CMO Coffee Talk community gives me a front-row seat to ongoing…
Liked by Michelle Urwin
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Today, we welcomed a group of B2B marketers to our London office for our latest Breakfast Briefing: The Yes Advantage 🥐💡 If you haven’t heard…
Today, we welcomed a group of B2B marketers to our London office for our latest Breakfast Briefing: The Yes Advantage 🥐💡 If you haven’t heard…
Liked by Michelle Urwin
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Are you ready to compete during six days of #WalmartDeals in October? Here's how winning brands stand out with Walmart Connect: It requires…
Are you ready to compete during six days of #WalmartDeals in October? Here's how winning brands stand out with Walmart Connect: It requires…
Liked by Michelle Urwin
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Following Skai's David Sequeira Life in Digital episode, the lovely Ed Steer had me on to discuss: - The Blueprint on how AI actually improves…
Following Skai's David Sequeira Life in Digital episode, the lovely Ed Steer had me on to discuss: - The Blueprint on how AI actually improves…
Liked by Michelle Urwin
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After 18 years in marketing leadership roles, I’m opening a new chapter. I’m now open to **interim and contract opportunities** helping businesses…
After 18 years in marketing leadership roles, I’m opening a new chapter. I’m now open to **interim and contract opportunities** helping businesses…
Liked by Michelle Urwin
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Mais registros dos encontros que tive no Retail Media Pioneers: Steve Gray, Carolin Oberhäuser, Jean-Vincent Chardon ⏭️ Retail Media Pioneers ⏭️…
Mais registros dos encontros que tive no Retail Media Pioneers: Steve Gray, Carolin Oberhäuser, Jean-Vincent Chardon ⏭️ Retail Media Pioneers ⏭️…
Liked by Michelle Urwin
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