WFA names jury for 2025 Global Marketer of the Year

Thu, 02 Oct 2025 10:13:29 +0200

Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander, Unilever and Visa

Kantar joins as first-ever industry partner of the award

Eight new members join WFA

Thu, 02 Oct 2025 10:48:37 +0200

More new corporate members have joined the WFA, taking total membership to more than 150.

Going beyond ads on alcohol

Wed, 01 Oct 2025 12:41:10 +0200

Good marketers know that marketing is more than advertising. That’s why the Responsible Marketing Pact (RMP) now has stronger commitments for influencer campaigns and new rules on sponsorship, says Alexandre Boyer, Senior Manager, Policy, at WFA.

WFA holds LATAM Regional Meeting in Montevideo

Tue, 30 Sep 2025 19:40:20 +0200

Leading marketers and policy leads from across Latin America are preparing to gather in Uruguay at the end of the month to address marketing, media and policy challenges over a two-day gathering.

The In-House Advantage

Thu, 07 Aug 2025 11:25:34 +0200

Having an in-house agency can be a safer way to drive scalable AI adoption. Brenna Brandes, Global Marketing Services Manager at WFA, reveals the potential benefits of this approach.

In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more

Tue, 15 Jul 2025 22:48:34 +0200

We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the second quarter of 2025 that you might have missed:

Multinational marketing budgets coming under greater scrutiny

Wed, 01 Oct 2025 01:17:09 +0200

New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest in.

CMOs and public policy leads agree that the world has become more unpredictable and riskier.

WFA revamps its approach to Sustainable Marketing

Wed, 01 Oct 2025 01:17:13 +0200

WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA members will be able to benefit from thought leadership and insight that deliver for the planet and company bottom lines. Michelle McEvoy, Global Lead, Sustainable Marketing, explains.

Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum

Tue, 10 Jun 2025 16:57:00 +0200

Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help drive capability excellence across WFA’s global membership in the new role. He will help guide the Forum as it continues to support global brands in building high-performing, future-fit marketing organisations.