Nickelodeon (Brazil)
 Final logo used from August 29, 2023 to December 31, 2025[a] | |
| Country | Brazil |
|---|---|
| Headquarters | São Paulo, São Paulo |
| Programming | |
| Language | Portuguese |
| Picture format | 1080i HDTV (downscaled to 480i for the SD feed) |
| Ownership | |
| Owner | Paramount Networks Americas (Paramount Skydance Corporation) |
| Sister channels | Nick Jr. |
| History | |
| Launched | 20 December 1996 |
| Closed | 31 December 2025 |
| Links | |
| Website | Official website |
Nickelodeon is a Brazilian pay television channel focused on kids programming. It was launched in 1996 as an autonomous feed of Nickelodeon Latin America in Portuguese with different programming and series.
History
[edit]Nickelodeon Brazil was launched on 20 December 1996 in Brazil as a children-oriented channel, being the main competitor of Cartoon Network, which was launched 3 years earlier. On 1 October 1997, it launched on NET-Multicanal with 80% of the programming in Portuguese and the remaining 20% in English. This was following one of the conclusions by the focus group, which opted for content in English rather than dubbed in Spanish.[1] The channel was not affected by the 1997 dubbers' strike, as most of its content was already dubbed in advance.[2]
On 13 February 2006, Nick at Nite was launched in Brazil, and aired on weeknights from 10 pm to 6 am.
On 4 June 2007, the channel launched "Nickers", a live-action show with two hosts introducing shows and music. It followed the same line and was very similar to Disney Channel's Zapping Zone. The block was retired in all feeds in December 2008. Also in 2008, a Nick Jr. channel had launched, previously a programming block on Nickelodeon.
In 2009, a new segment called Nick Hits, which airs classic Nick Toons, replaced Nick at Nite on weekends. On 5 April 2010, Nickelodeon Brazil started carrying the new logo already in use on many Nickelodeon networks around the world. Also, classic Nicktoons seen on Nick Hits became part of Nick at Nite.
Through August 2010, Nickelodeon started to rerun the animated series Avatar: The Last Airbender to promote the film The Last Airbender, with this, a new on-air logo showed when the series is airing, an arrow blurring takes on/off in the Nick logo.
On 1 January 2015, the block Nick at Nite went off the air.
On October 17, 2023, Nickelodeon Brazil delocalised and started to use some assets from EMEAA. Trailers are now textless and end credits are replaced with short credits along with dubbing credits.[3] However, it is still retaining some localization, such as advertisements, localised text on selected trailers, and opt-outs for local programming, such as Marcelo Martelo Marshmellow.
Closure
[edit]According to a recent article posted by NaTelinha on October 7, 2025, Paramount announced that Nickelodeon will close in Brazil along with all its sister channels on December 31, 2025, due to high operational costs in the respective country, the dwindling pay TV ratings in Brazil and the Brazilian pay TV crisis, having the same reasons why its rival network Disney Channel Brazil and its sister channels closed on March 1, 2025 in the respective country.[4]
Programming
[edit]Ratings
[edit]In 2011, IBOPE pointed that Nickelodeon Brasil ranked seventh among cable channels in total daily viewership, with an average audience of 71,000 viewers in Brazil.[5][6] In March 2013, IBOPE released a new list of the most watched channels of cable TV, which recorded an increases of position for the channel, but a significant increase in viewers, 95,000.[7]
Logos
[edit]-
1996-2010 -
2010-present
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See also
[edit]Notes
[edit]- ^ The logo's wordmark has been in use since 5 April 2010. Additionally, this logo is a variant meant to be used for white backgrounds; the main variant has a white wordmark in conjunction with a fully orange splat.
References
[edit]- ^ Nickelodeon na Net
- ^ Greve dos dubladores
- ^ RWTV - Archivo Televisivo (17 October 2024). Nickelodeon Brasil | Mudança no Sinal Europeu (17/10/2023). Retrieved 10 January 2025 – via YouTube.
- ^ "Paramount encerra MTV, Nickelodeon e mais 4 canais na TV paga por decisão do novo dono". NaTelinha (in Brazilian Portuguese). Retrieved 8 October 2025.
- ^ Design, CG Propaganda e. "Os canais mais assistidos na TV paga são os infantis, segundo o Ibope - CG Propaganda e Design". www.cgpropaganda.com.br. Retrieved 29 August 2023.
- ^ "Canal infantil Discovery Kids é o mais visto por adultos em 2011". R7.com. Archived from the original on 1 February 2012.
- ^ "No cabo, Rede TV! e Cultura têm menos audiência que canal infantil". R7.com. Archived from the original on 24 March 2013.
External links
[edit]- Official website (closed redirects to nick.com/global)
- Nick Jr. Brazil. (same closed an nick redirects to Nickelodeon Global)