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Cartoon Network (Latin America) - Wikipedia Jump to content

Cartoon Network (Latin America)

From Wikipedia, the free encyclopedia

Cartoon Network
CountryLatin America and the Caribbean
HeadquartersAtlanta, Georgia, United States
Local headquarters:
Mexico
Argentina
Colombia
Chile
Peru
Brazil
Programming
LanguagesSpanish
Portuguese
English (available in SAP only)
Picture format1080i HDTV
(rescaled to 16:9 480i/576i for SDTV feed)
Ownership
OwnerWarner Bros. Discovery Americas
Sister channelsCartoonito
Tooncast
Discovery Kids
Adult Swim
History
LaunchedApril 30, 1993; 32 years ago (1993-04-30)

Cartoon Network is a Latin American pay television channel distributed by Warner Bros. Discovery for the Latin American audience and the Caribbean. It is the Latin American version of the original Cartoon Network television channel in the United States. It is divided into three feeds: two are in Spanish (Mexico/Pan-Latin America and Caribbean), and the other is in Portuguese for Brazil. The feeds have different schedules.[1]

It primarily airs cartoons and animated programming, marketed towards children and adolescents. Operated in Argentina by Warner Bros. Discovery Americas, it began broadcasting on April 30, 1993.

History

[edit]

In March 1993, Turner Broadcasting announced the start of broadcasts to Latin America, in conjunction with its plan to launch in Europe.[2] Cartoon Network began broadcasting in Latin America on April 30, 1993. Although much is not known about its first broadcast in the region, it was, during its first years, similar to its U.S. counterpart, whose programming focused solely on the classic cartoons of the Turner Entertainment film library, made up of studios Hanna-Barbera, MGM, Warner Bros., and Fleischer Studios. Its programming and branding used at that time were the same as the U.S. feed, with the difference that between 1993 and 1995, the Latin American feed was just a Spanish-language feed from the United States, which was broadcast exclusively to the region. It was not until 1996 that this feed became completely independent of the US feed, and thus began to have its own programming with its own schedules, as well as new worldwide acquisitions for the channel.

In 1996, it began broadcasting its first original series, beginning with Space Ghost Coast to Coast, an original reinvention of Hanna-Barbera's superhero, which gained the popularity of adult audiences. In addition, new original channel series were incorporated at that time, known as Cartoon Cartoons: Dexter's Laboratory, Johnny Bravo, Cow and Chicken, I Am Weasel, The Powerpuff Girls and Ed, Edd n Eddy, which became the channel's flagship series.

The first edition of Copa Toon (initially named Copa Toon América) was held in July 1999, coinciding with that year's Copa América. It consisted in a fictional competition with eight theams with characters from the channel, represented daily by two 30-minute series, as well as marathons lasting between two and seven hours in the last three days. The event had the participation of sports journalists Víctor Hugo Morales (Latin American feed) and Toño de Valdés (Mexican feed), who narrated the highlights of each episode. The soccer special featured the cast of Space Ghost, whose theme was to interview several personalities from the world of sports and soccer, in addition to presenting a fictional tournament between the teams of the channel's series.[3]

In 2001, it launched its new sister channel Boomerang, at that time, a new channel that would be dedicated solely to broadcast of classic Hanna-Barbera cartoons that no longer aired in the programming of the main channel due to the arrival of new series. This channel had already been launched in 2000 in the United States, and until then, it was also a block broadcast in the main channel.[4] The channel observed its tenth anniversary with Del yunque a la Sustancia X (From Anvil to Chemical X), airing on April 30, 2003.[5]

On 1 January 2005, Cartoon Network introduced a new logo along with a new visual branding known as the "CN City", with a new slogan We know what you really like (Spanish: Sabemos lo que realmente te gusta; Portuguese: Nós sabemos do que você realmente gosta). and with this rebrand, Cartoon Network introduced new original series such as Foster's Home for Imaginary Friends, besides new acquisitions and programming blocks. In October of the same year, the Adult Swim block was released in Latin America after 4 years of its original launch in the United States. The block debuted due to the popularity of the TV series Space Ghost Coast to Coast, one of the first programs of the channel aimed exclusively at this audience.

In April 2008, Cartoon Network presented its new locally produced content, a new campaign with a new image and a complete redesign of its websites.[6] After these changes, the Adult Swim block was removed from the channel due to Jim Samples resigning in 2007 and the Programming Manager Cindy Kerr also leaving being succeeded by Pablo Zuccarino. However, the block continued to be broadcast by I.Sat until December 2010; years later, the block returned to the same channel in April 2015 until April 2020, when this block was moved to Warner Channel.

In June and August 2010, the channel began to use small idents with the logo in white and with the Toonix characters (similar to the Noods of the United States) originally promoting the 2010 Soccer World Cup. In September 2010, the Toonix era became official, using small ads and promotional campaigns similar to those used by the Noods era of Cartoon Network, from August 2008 to June 2010.[7] On July 13, 2011, the Toonix era began airing in the 16:9 aspect ratio (panoramic) with the series Total Drama Island although it was only experimental.[8]

On January 1, 2012, the channel launched a new logo and visual identity. In March 2012, its high-definition simulcast was launched.[9][10] However, the launch of the new feed could not take place, as its distribution was still under negotiation with other cable operators in the region.

The network incorporated a new age rating system notices, identifying the type of content and what type of viewers could watch. In April 2013, the channel began its 20th-anniversary celebrations. Several Turner channels joined in the celebration, including Warner, TruTV, I.Sat, Boomerang, TNT, TCM and Tooncast. With this, the channel's TV series were broadcast in those channels for that month. The celebration took place again in September, celebrating the 21st anniversary of the American signal, this time with the premiere of Teen Titans Go!.

On January 23, 2014, the Panregional and South Atlantic feeds merged, causing the establishment of the Argentine schedule in the same feed, being one of the two official times of the feed, along with the Colombian. On August 4, 2014, the channel began the "Check It 3.0" era branding (known in Latin America as "Cartoon Network Renovado") and, also, it changed its aspect ratio from 4:3 to 16:9 in all its feeds. Cartoon Network's HD feed was launched in Mexico on November 28, 2014, being Axtel the first cable operator to acquire the feed. It was an HD simulcast of the channel's Mexico feed.

On June 1, 2015, the South Atlantic feed was separated from the Panregional feed, the latter being divided in two, leading to the creation of new independent feeds for the general public. These were the North Atlantic feed (available for Colombia, Venezuela, Central America and the Caribbean) and the Pacific feed (available for Chile, Peru, Ecuador and Bolivia); this was done for the purpose of launching new individual high-definition feeds throughout the region. On August 3, new bumpers were shown depicting children imitating their favourite characters; this event was named a sub-rebrand of the Check it 3.0 era listed as 3.5. For this purpose, CN Blah!, a mobile app, was launched.

On January 4, 2016, the channel introduced a new visual identity, the "Check it 4.0" era. On January 2, 2017, Cartoon Network began using the "Dimensional" era with new branding in the ads of the programming blocks Ja, Ja, Ja/Ha, Ha, Ha (Brazil), Heroes (Héroes/Heróis) and Cine Cartoon, and the introduction of new bumpers and the premiere of Mighty Magiswords, and Justice League Action.[11] The channel celebrated its 25th anniversary on April 30, 2018, and a block was created to commemorate it. The block "Que No Pare la Fiesta"/"Que Não Pare a Festa" was broadcast in April and September to commemorate the channel's 25th anniversary.

On April 1, 2022, it introduced the "Redraw Your World" era with new branding and a new typeface. On November 7, 2023, it rebranded to the "Pastel" era.[12]

Programming

[edit]
Main article: List of programs broadcast by Cartoon Network (Latin America)

The channel primarily airs shows and animated series, both original to Cartoon Network and others which have been acquired from outside networks.

10 of the 15 most popular shows among children aged 6-to-10 years old were broadcast by Cartoon Network Latin America,[citation needed] including The Powerpuff Girls, Dexter's Laboratory, Cow and Chicken, Johnny Bravo and I Am Weasel. Older franchises like Scooby-Doo, Tom and Jerry and Looney Tunes were also broadcast, as well as popular global anime franchises like Pokémon and newest original series such as the Ben 10 franchise, Adventure Time, Regular Show, The Amazing World of Gumball, Steven Universe and The Powerpuff Girls reboot. Cartoon Network Latin America has also aired original productions and live-action series such as La CQ and Use Sua Voz. the channel's first original Mexican live-action series which premiered in 2012. In 2014, the channel acquired Digimon Fusion and Power Rangers Megaforce in a partnership with Saban Brands, and both series premiered on the channel in May 2014.[13][14]

Current programming

[edit]
Original programming from Cartoon Network Studios
Original programming from Warner Bros. Animation
Original programming from Hanna-Barbera Studios Europe
Acquired programming[21]
Local shows

These shows were produced in the countries covered by Cartoon Network Latin America.

  • Any Malu Show (May 4, 2020)
  • Jorel's Brother (February 2, 2015)
  • Monica's Gang (June 27, 2004)
  • The (Sur)real World of Any Malu (March 16, 2019)
  • Toontubers (July 23, 2016)
  • Villainous (October 29, 2021)
Cartoonito shows

Former programming

[edit]

Although these shows are currently not in the regular line-up, some are periodically aired during corresponding blocks or special events (like Cartoon Pop), or as filler after Cartoon Movie. Others can be viewed on Cartoonito and Tooncast.

Services

[edit]

Since 2007, the channel has offered different services.

CartoonNetworkLA.com

[edit]

Cartoon Network Latin America started offering a website in October 1998, offering games, schedules, information on its shows and activities such as printable coloring pages.[25]

Cartoon Network Mobile

[edit]

Cartoon Network Mobile is a paid service for mobile phones, offering videos, wallpapers, games, screensavers, speech tones, ringtones and among other products.

Mensualidad Cartoon

[edit]

Mensualidad Cartoon was an Argentine exclusive. It launched in August 2006 and was accessible through pre-paid collectible cards sold in retail outlets, featuring full episodes, online games and downloadable games. There was also the chance of launching it in.[26]

Feed structure

[edit]

All three feeds are generated at the central headquarters in Atlanta, Georgia and also broadcast both programming and continuity in English through SAP. Despite being under this umbrella, the Brazilian feed is treated by the company as an independent channel.

Programming blocks

[edit]

Toonami

[edit]

On December 2, 2002, Cartoon Network premiered Toonami, replacing a similarly themed block, Talisman. Toonami aired shows that were already on the lineup, these being Gundam Wing and Pokémon, and served as the home of Inuyasha and Dragon Ball GT. Over the years, Toonami added shows such as Saint Seiya, and Yu Yu Hakusho, as well as the revamped version of Cyborg 009 and Captain Tsubasa. However, the block had to move to the late-night slots on CN Latin America, due to protests of violent scenes on the block.[citation needed] CN moved the block in November 2004.

In 2005, Toonami had short-lived weekend schedules, which were later replaced by Adult Swim in Latin America.

In March 2006, Toonami revamped its lineup to include more adult-oriented series, such as Love Hina, taking advantage of the schedule and the refusal of anime on Adult Swim, as well as to compete against anime channel Animax for new anime series. In June 2006, Toonami premiered anime movies in two monthly variations: Dragon Ball Theatricals (which had 17 different Dragon Ball movies), and Toonami Movies (general animated action movies).

In 2007, Cartoon Network retired Toonami. The movies were no longer aired (with the exception of the Dragon Ball movies). After its cancellation in Latin America on April 2, 2007, the block's programming gradually vanished. In January 2010, the block Animaction was created, showing on Wednesday evenings. This block broadcast both action programming and anime programming before it was removed in April 2011.

On August 18, 2020, Cartoon Network announced that the Toonami programming block was being revived in partnership with Crunchyroll. It was announced that Dragon Ball Super and Mob Psycho 100 would start airing in the one hour weeknight block. The new incarnation debuted on August 31.[27] The block was removed on August 30, 2022.

See also

[edit]

References

[edit]
  1. ^ "Cartoon Network, Cartoonito y Discovery Kids presentan cambios en su distribución de feeds para Latinoamérica". TVLaint (in Spanish). July 1, 2025. Retrieved July 2, 2025.
  2. ^ "Europe Plan By Turner". The New York Times. March 9, 1993. Retrieved June 29, 2011.
  3. ^ "Página/12". www.pagina12.com.ar. Retrieved February 25, 2025.
  4. ^ "Boomerang se lanza este lunes en Latinoamérica". June 28, 2001. Retrieved July 9, 2024.
  5. ^ "Cartoon Network celebra su décimo aniversario en LatAm". Produ (in Spanish). March 31, 2003.
  6. ^ "Cartoon Network LA con Hacemos Lo Que Queremospresentó su audaz propuesta multimedia". realtvnews.com.ar (in Spanish). August 8, 2017. Archived from the original on August 8, 2017. Retrieved February 3, 2019.
  7. ^ "Conozca el Nuevo Cartoon Network". Anime, Manga y TV (in Spanish). August 14, 2010. Retrieved February 3, 2019.
  8. ^ "Transmision de Cartoon Network Latinoamerica en 16:9 06/07/2011". YouTube. July 13, 2011. Retrieved February 3, 2019.
  9. ^ "Grandes Cambios en Cartoon Network para 2012". Anime, Manga y TV (in Spanish). November 25, 2011. Retrieved February 3, 2019.
  10. ^ "Cartoon Network: Habla sobre Señal HD". foros.LatinOL.com (in Spanish). February 15, 2012. Archived from the original on September 24, 2017. Retrieved February 3, 2019.
  11. ^ "Cartoon Network Latin America And Brazil Rebrands And January 2017 Highlights". RegularCapital: Cartoon Network International News. January 2017. Retrieved January 6, 2017.
  12. ^ Cartoon Networks LA - Compilado de bumpers (Era "Pastel") (Noviembre 2023), retrieved November 8, 2023
  13. ^ "Digimon Fusion llega a Cartoon Network Latinoamérica en mayo". Anime, Manga y TV. March 24, 2014. Retrieved February 3, 2019.
  14. ^ "Power Rangers: Megaforce llega a Cartoon Network Latinoamérica en mayo". Anime, Manga y TV. March 20, 2014. Retrieved February 3, 2019.
  15. ^ Rosales, Johel (March 1, 2014). "Steven Universe estrena en Abril por Cartoon Network". ANMTV. Retrieved November 23, 2014.
  16. ^ "Escandalosos: Estreno en agosto por Cartoon Network".
  17. ^ Lage, Caio (August 3, 2013). "Os Jovens Titãs em Ação! estreia no Cartoon Network do Brasil". ANMTV. Retrieved November 23, 2014.
  18. ^ "'MINHAS AVENTURAS COM O SUPERMAN' estreia dia 7 de julho no Cartoon Network e na HBO Max". cebolaverde.com.br. Retrieved July 14, 2023.
  19. ^ ANMTV (July 6, 2023). "Minhas Aventuras com o Superman: animação terá transmissão pelo Cartoon Network". ANMTV (in Brazilian Portuguese). Retrieved July 14, 2023.
  20. ^ "Recordatorio: El Increible Mundo de Gumball estrena en Cartoon Network". ANMTV. September 4, 2011. Retrieved November 23, 2014.
  21. ^ "Cartoon Network Latinoamérica: Programacion".
  22. ^ Rosales, Johel (June 20, 2014). "Agosto en Cartoon Network: Estreno de Clarence y sexta temporada de Hora de Aventura". ANMTV. Retrieved November 23, 2014.
  23. ^ Chile, C. N. N. "Papelucho cobra vida en la nueva serie que estrena Cartoon Network". CNN Chile (in Spanish). Retrieved May 14, 2024.
  24. ^ Time, Spoiler (August 16, 2018). "Cartoon Network presenta el estreno de Campamento de Verano". Spoiler Time (in Mexican Spanish). Retrieved May 14, 2024.
  25. ^ "Cartoon Network, un site para America Latina". La Nación. January 8, 1999. Retrieved June 21, 2021.
  26. ^ "Felipe de Stefani de Cartoon Network: Lanzamos portal con contenidos exclusivos". Produ. August 7, 2006. Retrieved July 29, 2025.
  27. ^ S., Vaca (August 18, 2020). "Crunchyroll y Toonami se asocian para llevar más anime a Cartoon Network en Latinoamérica". Crunchyroll Latin America. Retrieved August 18, 2020.
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