Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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October 1, 2025

Updated Guide to Attention in Digital Advertising

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July 14, 2025

[Watch on Demand] A Look Back at IAB Europe’s Virtual Programmatic Day – H1 2025

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June 18, 2024

[Watch On Demand] That’s a Wrap! Highlights from Our H1 2024 Virtual Programmatic Day

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July 13, 2023

Teads x Lumen Whitepaper - Unveiling the Connection: Attention & Outcomes

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May 18, 2023

The IAB Europe’s Guide to Attention in Digital Marketing

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January 25, 2023

Tead’s Industry View on Attention Study

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