Technology

‘The Missing Piece’ is a series where we ask the retail/commerce media tech platforms how they are addressing the challenges facing the ecosystem. The first article features Matthew Huntly, Co-Founder & CEO at Sampl, a product sampling platform.

Wolt's Alejandra Robledo explains why high-intent moments, incremental value, and precision targeting are the keys to winning in commerce media.

Ana Laura Zain, CMO at Pentaleap and Co-founder of Women in Retail Media Collective, shares the three things she views as the foundation for marketing success.