All news and press releases
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Global Marketer of the Year
WFA names jury for 2025 Global Marketer of the Year
Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander,…
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WFA holds LATAM regional meeting in Montevideo
WFA held a two-day regional meeting in Latin America in Montevideo between 29 September and 1 October. The event brought together…
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Eight new members join WFA
More new corporate members have joined the WFA, taking total membership to more than…
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Advertising & policy
Going beyond ads on alcohol
Good marketers know that marketing is more than advertising. That’s why the Responsible Marketing Pact (RMP) now has stronger…
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Advertising & policy
WFA holds LATAM Regional Meeting in Montevideo
Leading marketers and policy leads from across Latin America are preparing to gather in Uruguay at the end of the month to address…
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AI
The In-House Advantage
Having an in-house agency can be a safer way to drive scalable AI adoption. Brenna Brandes, Global Marketing Services Manager at…
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AI
In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Cannes Lions
Multinational marketing budgets coming under greater scrutiny
New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest…
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Sustainability
WFA revamps its approach to Sustainable Marketing
WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA…