Creativity Into Action Playbook

WFA's Sustainable Marketing Community presents:

Creativity Into Action Playbook

Creativity Into Action is one of the five levers of the Circular Marketing and Growth framework. Each lever has a set of ‘attributes’ that helps an organisation understand its current ability to leverage that lever.

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Creativity Into Action Playbook

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With Creativity Into Action, the combined attributes illustrate how marketing's storytelling power can help to normalise sustainable living, accelerating both marketing's own and society's transformation towards a sustainable future.

Creativity Into Action offers three principles for progress:

  1. Tell the sustainable living story
  2. Scale the story
  3. Reinforce trust

Why is this playbook important?

WFA and Kantar have designed a playbook series to help take the framework and its levers from theory into practice for marketers. These case study-led voluntary guides are built on examples of what great marketing looks like when aligned with sustainable marketing practices and illustrate how leading marketers are tying sustainable marketing transformation to great business performance. They will help equip you with key principles to consider in your marketing organisation, tools on how to apply the thinking and best practice examples.

Creativity into action