M-Hero
 | |
Native name | 东风汽车集团股份有限公司猛士汽车科技公司 |
|---|---|
| Company type | State-owned Subsidiary |
| Industry | Automotive |
| Founded | 2022 |
Area served | China |
Key people | Cao Dongjie (CEO) |
| Products | Electric vehicles |
| Chinese name | |
| Simplified Chinese | 猛士科技 |
| Hanyu Pinyin | Měngshī Kējì |
| Website | m-hero.com |
M-Hero Automotive Technology Co., Ltd. (Chinese: 东风汽车集团股份有限公司猛士汽车科技公司), commonly known as Mengshi Automotive Technology Co., Ltd.[1] or M-Hero,[2] is a Chinese state-owned subsidiary of Dongfeng Motor Corporation specializing in high-performance luxury off-road electric vehicles. The brand name "Mengshi" (猛士, literally: Fierce warrior) is inherited from Dongfeng's military vehicle line. M-Hero focuses on producing advanced electric vehicles (EVs) and extended-range electric vehicles (EREVs) for the civilian market.
History
[edit]M-Hero was established in 2022 as a subsidiary of Dongfeng Motor Group (DFG), a listed company under the larger Dongfeng Motor Corporation (DFM).[2] While M-Hero operates in the consumer automotive sector, Dongfeng Mengshi (东风猛士), a separate entity under DFM, focuses on military vehicle production.[3][4] The distinction between the two brands lies in their parent companies and market focus, with DFM's military operations being largely classified.[5]
In 2023, M-Hero unveiled its first production model, the M-Hero 917, a full-size luxury off-road SUV available in both EV and EREV configurations. The vehicle boasts over 1,000 horsepower and a range of 505 kilometers (314 miles), positioning it as a high-performance competitor in the luxury EV market.[6]
Brand sharing
[edit]In September 2025, Dongfeng Motor Group announced that Dongfeng Motor Group (DFM), Dongfeng Motor Limited (DFL, a joint venture with Nissan), Xiangyang Holdings, and Xianggao Investment (state-owned companies of Xiangyang city) signed an investment agreement to establish a joint venture. The company will collaborate with Huawei, sharing the M-Hero brand with M-Hero Technology, to develop lightweight offroad SUVs leads by Yinwang under the new HI Plus Mode.[7]
Products
[edit]M-Hero's product lineup focuses on high-performance luxury off-road vehicles. Key models include:
Current models
[edit]- M-Hero 917 (2023–present), full-size luxury SUV, BEV/EREV[8]
- M-Hero 917L (to commence), long wheelbase variant
- M-Hero M-Hunter (2024–present), full-size ROV, BEV/EREV
- M-Hero M817 (2025–present), full-size SUV, PHEV
-
M-Hero 917 -
M-Hero M-Hunter -
M-Hero M817
References
[edit]- ^ "Breaking barriers: MHERO unlocks Wuhan's intelligent off-road power". Korea Herald. 2025-03-25.
- ^ a b "Dongfeng launches electric off-road brand M-Hero, unveils two concept vehicles". CNEV Post. 2022-08-28.
- ^ "Dongfeng Launches New Hummer-Inspired Mengshi Brand With Two EV Concepts". Car Scoops. 2022-08-30.
- ^ "Dongfeng Mengshi starts delivering luxury electric off-roader Mengshi 917". Gasgoo. 2023-09-19.
- ^ "东风汽车集团有限公司-组织架构". www.dfmc.com.cn. Retrieved 2024-03-11.
- ^ Opletal, Jiri (2023-04-05). "Dongfeng Mengshi M-Hero 917 EV production started. 1000 HP and 505 km range under the hood". CarNewsChina.com. Retrieved 2023-08-25.
- ^ "21独家｜华为全面赋能东风新合资公司，押注智能越野车 - 21经济网". www.21jingji.com. Retrieved 2025-09-19.
- ^ Bobylev, Denis (2023-01-12). "Mengshi M-Hero 917 Exposed With Over 1000 HP And 505 KM Of Range". CarNewsChina.com. Retrieved 2023-08-25.
