How to leverage digital marketing in these challenging times
Mike Arresta
Managing Director @ Impact Business Development Consulting | ✔ Food and Beverage Sales and Marketing ✔USA Market Entry ✔Consultant ✔ Fractional Sales ✔ International Business Development ✔Strategy ✔ Retail & Food Service
What is holding you back from growing your brand and generating more opportunities?
I recently did a series of webinars with #weworkfoodlabs and #thedurstorganization on how to continue lead generation and how to use digital marketing in this unprecedented time.
During the webinars, I stressed the
importance of continuing selling and marketing your brands, services, or
products today. We are definitely seeing an acceleration of digital marketing
across industries and especially in the #foodanddrinks.
We all need to be aware of the opportunities with social media, online
advertising and E-commerce.
Here are my #recommendations #tips
Social selling is key! Whatever you do right now, you should learn more about how to leverage social media for you, your brand, or your products.
- Learn more on social media
- Be empathetic
- Collaborate, don’t pitch!
- Take this time to define or re-define your audience
- Define your road map and relevant digital channels to targets your audience (B2C or B2B)
- Think globally! Everyone is on mobile
- Don’t overthink it, just do! Start building your brand!
- Stay connected!
#howtosell #socialmediamarketing #digitalmarketing #foodandbeverage #startups #impactbusinessdevelopmentconsulting #covid19
Key Account Manager, Belgium @ Thales DIS
5yAgree with all of these Mike. FB ads, Google keyword ads, and promoted Linkedin posts are also the cheapest they’ve ever been and social media usage has skyrocketed - now’s the time to build your brand !