Advertising Expenditure Forecast

WFA Marketing Tools

Advertising Expenditure Forecast

This report is dentu's latest Global Ad Spend forecasts.

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Some of the key points in the report:

  • Asia-Pacific: now forecast to be the most dynamic region, growing by 6.0% to reach $361.5 billion (36.4% share of spend). India is the fastest market in that region (7.9%).
  • EMEA: expected to grow by 4.5% to reach $200.7 billion (20.2% share of spend). The United Kingdom see the highest growth in that region (6.9%).
  • The Americas: projected to grow by 4.2% to reach $429.6 billion (43.3% share of spend). Brazil is the most dynamic market in that region (7.1%).
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This report is the latest dentsu Ad Spend forecasts for 2025.

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