CBS News staffers are coming to terms with the news that controversial commentator Bari Weiss is their new editor in chief, as the storied networkâs owner Paramount Skydance acquires her Substack-based publication the Free Press in a reported $150m deal.
In conversations with the Guardian, six current network employees who were not authorized to comment publicly expressed a mixture of apprehension, skepticism and frustration over the appointment, though several stressed they wanted to wait to see what it would really mean for their network â and themselves.
âA throwing up emoji is not enough of a reflection of the feelings in here,â one particularly incensed CBS News employee said in a text message.
âItâs utterly depressing. Somebody who has zero experience in television news or even hard news for that matter... but with a clearly defined political agenda,â said another staffer. âItâs hard to see this as anything more than an attempt to bend the knee completely.â
They added: âItâs early days and we donât know exactly how itâs going to pan out ⦠or what she will do with her role, but she is the last person who should be brought in to CBS.â
âItâs been 18 months of lurching through reported mergers, legal threat, lawsuits, settlements, firings, yet another round of new leaders,â said a third CBS News employee. âHere we go again â having to introduce and prove ourselves to new leaders with more perceptions and less actual understanding of the ebbs and flows of this organization.â
Weiss did not participate in the networkâs daily 9am editorial call on Monday, though CBS News president Tom Cibrowski, who will stay on and work with Weiss, said she would attend future meetings.
âThe room looked pretty stone-faced,â an employee who participated said. Cibrowski, an ABC News veteran who only recently took over as president, told employees that they could contact him directly with questions.
Weiss, who carved out a reputation as a provocative opinion writer and burgeoning media operator, has no experience working in broadcast television. David Ellison, the CEO of Paramount and son of billionaire tech mogul Larry Ellison, said her appointment was designed to help make CBS News âthe most trusted name in newsâ.
Weiss âbrings a passion for reaching broad audiences through rigorous, fact-based reporting and a relentless commitment to amplifying voices from all corners of the spectrumâ, David Ellison assured CBS News employees on Monday, hailing her ârestless desire to build, believe, and innovateâ.
âIâm in mostly in wait and see mode,â a fifth staffer told the Guardian. âPessimistic and skeptical, but willing to see what she does.â
âThat being saidâ, they added, âthe price tag is pretty indefensibleâ as the newsroom braces for a fresh round of cuts.
The news networkâs rank-and-file has been grappling with sustained uncertainty at the top for more than a year. Newsroom leaders have come and gone, and network parent company Paramount recently faced criticism for paying $16m to settle a lawsuit filed by Donald Trump, who had claimed a pre-election interview with the Democratic candidate for president, Kamala Harris, was falsely edited. Many legal experts had widely dismissed the lawsuit as âmeritlessâ and unlikely to hold up under the first amendment.
The unusual structure built around Weissâs new position has also raised eyebrows. She will report directly to Ellison, rather than Cibrowski or George Cheeks, who leads Paramountâs TV business.
âIt is still unclear to me how she is going to actually work,â a former CBS News insider said. âI am not sure there is any other network that has this structure. It is unclear to me ⦠exactly how she is going to wield this power.â
A sixth current CBS News employee said they are curious to see whether Weiss makes any critical editorial appointments. âRuling by edict from the top wonât be enough to change things,â the person said. âSheâll need lieutenants in the trenches cracking whips over our heads.â
Weiss, in her own memo to CBS News staffers, said she plans to spend the next few days and weeks getting to know them. âI want to hear from you about whatâs working, what isnât, and your thoughts on how we can make CBS News the most trusted news organization in America and the world.â
Ending on a magnanimous note, Weiss wrote: âIâm profoundly honored to join you â and I canât wait to get started.â