Uche Ofili is the Head of Media Agencies at SMG, overseeing agency partnerships across a diverse portfolio that includes Boots, Asda, Morrisons, Deliveroo, CoOp, and The Very Group. Before joining SMG, Uche played a key role at Tesco Media, where he built, led and took to market, the UK’s first grocer-specific agency team. With over 20 years of experience on the agency side, Uche has worked for some of the UK’s top agencies, including IPG, MediaCom, and MEC, specialising in Trading, Planning and Buying, leading campaigns for major brands like Colgate-Palmolive, Visa, GlaxoSmithKline, and Aldi. Today, Uche is dedicated to helping agencies unlock the potential of Connected Commerce, driving customer-first, full-funnel campaigns that deliver results.