Sustainable Marketing Community
The WFA Sustainable Marketing Community gathers the world’s top marketers to drive deep integration of sustainable marketing practices and principles in the function.
We convene senior global and regional brand leaders to exchange ideas and best practice, and create and curate the knowledge and resources needed to drive measurable change.
We help set and challenge the global industry agenda, and catalyse national initiatives to drive the change locally, so that sustainable marketing can drive value everywhere.
AI presents brands with a complex sustainability paradox: while the technology offers significant potential for improving environmental outcomes and driving sustainable innovation, its own carbon footprint is substantial and growing as adoption accelerates.
WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.
Learning Hub
Discover how you can lead your brands' response to climate change, contribute to efforts across the wider marketing industry and help consumers act more sustainably.
This hub is accessible to WFA members only. Please log in to access the hub.
For more information or questions, please contact Michelle McEvoy at m.mcevoy@wfanet.org
