Pre-Raphaelites Subject/style JOB Cigarettes As an artist and designer Mucha was heavily influenced by the Pre-Raphaelite painters. Founded in London in 1848, the Pre-Raphaelites were a group of young artists who were interested in the...
morePre-Raphaelites Subject/style JOB Cigarettes As an artist and designer Mucha was heavily influenced by the Pre-Raphaelite painters. Founded in London in 1848, the Pre-Raphaelites were a group of young artists who were interested in the art of medieval Europe. Instead of painting everyday scenes they drew inspiration from religion, history and literature. Pre-Raphaelite painting is best known for it's idealised depiction of women, and we can see the influence in Mucha's poster for Job cigarettes. The model, with her long, wavy auburn hair, pale skin, red lips and dreamy expression is a perfect example of the Pre-Raphaelite woman. Japanese Art Composition JOB Cigarettes Like many artists and designers of his generation Alphonse Mucha was strongly influenced by Japanese woodblock prints. With their flattened perspective, and cropped compositions they presented a totally new way of creating an image. The influence of Japanese art can be clearly seen in Mucha's poster for Job cigarettes. The model is closely cropped by the edges of the poster, with only part of her upper torso and head visible. Instead of existing within in 3-dimensional space the model is posed against a flat, patterned background and surrounded by a decorative frame. Arts & Crafts Approach to design JOB Cigarettes As a designer Mucha was heavily influenced by William Morris' Arts and Crafts movement. The Arts and Crafts movement was a rebellion against the mass produced products of the Industrial Revolution. It championed beautiful, handmade items and a return to traditional craft methods. Like Morris Mucha believed that beautiful objects would improve your life, and that art should be for everyone and not just for the wealthy few. This can be seen in his poster for JOB cigarettes. Although graphic design was considered " low " art, Mucha strove to create a beautiful, high-quality image that would appeal to the masses. His models were drawn from life and he intervened personally at every stage of the print process. He was so successful that people began to collect the posters as soon as they went up, which is why they are so scarce today. Byzantine Mosaic Pattern JOB Cigarettes The Byzantine Empire was the eastern half of the Roman Empire, which survived well into the Middle Ages after the western, European half had crumbled. Based around the city of Constantinople, now in Turkey, the Byzantine culture was known for the beautiful mosaics which decorated its churches. Because the Byzantines put mosaics on the walls rather than floors, they didn't worry about them being damaged and created intricate designs made up of thousands of tiny tiles, often using glass and gold. The influence of this culture can be seen in Mucha's poster for JOB Cigarettes, as the golden zigzag border which surrounds the model is clearly inspired by Byzantine mosaic. Hans Makart Subject/style Biscuits Lefevre Utile As a young man Mucha moved to Vienna and found a job designing sets and costumes for a theatre company. While in Vienna Mucha encountered the work of the Austrian artist, Hans Makart. Known as the " magician of colours", Makart's bold colours and the decorative qualities of his work made him the leading figure of the Austrian Art scene, with wealthy society women begging for him to paint them. Mucha closely studied his style, especially his depictions of women as Goddesses, and his use of flowers and plants as decoration. This passion and appreciation of Makart made a permanent influence on Mucha's style, as can be seen in Mucha's poster design for Biscuits Lefevre Utile, in which an idealised woman is depicted in bright bold colours, surrounded by decorative plant-life. Baroque design Style/pattern Biscuits Lefevre Utile The Baroque is an extravagant style of architecture, art and music that flourished in Europe from the early 17th until the late 18th century. As a child, Mucha was amazed by the rich ornamentation of the baroque –style church in Brno, and this had a lasting impression on his own work. The influence of Baroque design can be seen in Mucha's Biscuits Lefevre Utile poster design. The intricate golden frame which surrounds the model with its swirling curves and stylised leaf motifs is a perfect example of Baroque design. In addition to this, the initials of the company name-L.U, have been integrated into the design in the form of a curling, overlapping monogram, another feature of Baroque. Symbolism Imagery Biscuits Lefevre Utile As both an artist and a designer Much was influenced by Symbolism; an artistic movement that emphasised emotions and ideas over realism. Symbolist art used symbols to represent ideas, such as using the image of the skull to represent death. Symbolism had a huge influence on Mucha's painting and this carried over into his design work. The girl in the Biscuits Lefevre Utile poster symbolises Corn Mother, goddess of the harvest. This can be seen in her wreath of poppies, a flower associated with wheat fields, and the wheat stalks behind her. This is echoed in the wheat sheaf and sickle pattern on her dress, a reference to the harvest. Slavic Roots Imagery Biscuits Lefevre Utile Although he drew inspiration from a variety of influences, Mucha's style evolved from his Slavic roots. He integrated references to his homeland into his designs, including themes from nature, Slavic costume, and folk art. This can be clearly seen in Mucha's poster design for Biscuits Lefevre Utile. The model in this poster wears a more glamorous version of the traditional Czech flowered headdress, shawl and embroidered skirt, although, in keeping with Mucha's style, her tight corset and petticoats have been replaced with an outfit which is much more revealing. Neoclassicism JOB Cigarettes Following the discovery of the Roman ruins of Pompeii in the 18 th century there was an intense interest in the art and design of ancient Greece and Rome. This movement was called Neoclassicism as this period was known as the Classical age. Neoclassicism remained an important influence on artists and designers throughout the 19 th and into the 20 th century, particularly in architecture. We can see the influence of this in Mucha's poster design for JOB cigarettes. Neoclassical art favoured calmness and proportion, and with her graceful neck and perfect smooth skin, his model is posed like a marble statue in perfect profile. The loose flowing robes she wears, very different to the corsets and petticoats of the time, are also inspired by ancient Greek robes. Printing technology Colour Biscuits Lefevre Utile The wealthy consumerist culture of 19 th century saw a boom in poster design. By the 1890s the streets had become a " gallery " of beautiful multicoloured posters. Much of this is down to advances in printing technology. Although lithography was invented in 1798, it was at first too slow and expensive for poster production. Most posters were wood or metal engravings with little colour or design. This all changed with the invention of "3 stone lithographic process" in the 1880s, a breakthrough which allowed artists to achieve every colour in the rainbow with three printed in careful registration. The influence of this can be seen in Mucha's poster for Biscuits Lefevre Utile. This poster makes full use of the entire spectrum of colour, with intense reds and oranges, subtly varied skin tones and softly blended blues and greens.