Expert jury
Efrain Ayala Efrain Global Creative Partnerships & Inclusive Marketing Director, Marketing Excellence, ReckittEfrain Ayala combines nearly 20 years of experience in brand building with a proven track record of shaping inclusive, high-performing marketing worldwide. Efrain brings nearly two decades of experience in strategic communications and brand building, uniting creativity and inclusive marketing to deliver evidence-based marketing solutions that drive growth across Reckitt’s global portfolio of brands.
Their perspective is sought after by leading organizations: they serve as a Global Inclusive Marketing Ambassador for the World Federation of Advertisers (WFA), were selected as a jury member for WFA’s Global Marketer of the Year award, and have judged at major industry forums including the Cannes Lions International Festival of Creativity (Glass Lion, 2023) and the IPA iList (2024). Efrain continues to be recognized as a voice at the intersection of creativity, brand growth, and inclusive marketing.
Alexey Bokov Alexey VP, Brand, Product, Content and Experience, VisaAlexey Bokov is Vice President of Brand Product, Content and Experience at Visa Europe, where he leads the integration of product, brand and content strategies across the region. He joined Visa in early 2021 as Head of Marketing for Russia, before moving into the CEMEA marketing hub team in 2022, and then later progressing to VP Brand Product Content and Experience in Europe.
With more than 20 years of experience, Alexey brings deep expertise in brand building, integrated marketing and content strategy. Before joining Visa. Alexey spent 11 years at Red Bull, where he served as Marketing Director, building and shaping the Red Bull brand. Notably, Alexey launched the Red Bull media network as a secondary content business for their organisation.
Earlier in his career, Alexey worked across the beverages categories, introducing new products in coffee category and developing both global and local brands across Russia and Eastern Europe.
Alexey’s passion is using technology and UX products to enrich everyday consumer lives – underpinned by insights drawn from identity data and behaviour signals for future development.
Now, his focus includes the evolution of AI – shifting from AI as a tool to AI as a service/product
Alyssa Fenoglio Alyssa Former VP, Global Head of Digital Commercial, Teva PharmaceuticalsAlyssa Fenoglio is a global marketing and digital executive with over 20 years of leadership across the pharmaceutical, medical device, consumer health, FMCG, and digital health sectors. She has led enterprise transformation as VP, Global Head of Digital Commercial at Teva Pharmaceuticals, and previously held senior roles at P&G, Medtronic, Abbott, and Sanofi, as well as at a Best of CES–recognized digital health startup.
Alyssa operates at the intersection of marketing, digital, and AI, with a strong focus on human-first strategy and real-world impact. She advises the World Federation of Advertisers (WFA) AI Council and the Global AI Leaders (GAIL) Network, and is a frequent speaker on modern marketing, digital innovation, and applied AI in healthcare.
Adaku Izuka Adaku Team Lead, Internal Communications, First Bank of Nigeria
Eleni Kitra Eleni Executive Director, Advertising Business Group, Middle EastEleni Kitra is a business leader, board member, and strategist with extensive experience in technology, media, and advertising. She is Executive Director of the Advertising Business Group (ABG), leading the region’s unified industry voice and driving collaboration, innovation, and responsible advertising practices across MENA.
She is the Founder & CEO of KITRA Inclusive Leadership Partners, and she has held senior roles at Meta (Facebook), Omnicom, Multichoice, and Sony, leading business growth and market expansion.
Recognized among Asia’s Top 100 Women Power Leaders (2023), she is also a board advisor, TEDx speaker, and author of FORCE (2024), a book on leadership and business impact
Jane Labuschagne Jane VP, Head of Our LEGO Agency Boston, The LEGO™ GroupJane is a business leader with a proven track record of setting up differentiating operating models and leading integrated marketing and advertising strategies. With international leadership experience, team building, strategic and creative skills, she possesses expertise in working in complex matrix teams and an aptitude for optimizing performance and motivating colleagues.
Over the course of her career, Jane has led clients and agencies in Europe and the USA, and has experience across numerous categories including CPG, Automotive, Financial, Health Care, Beauty, Toys, and Technology. Her teams have received numerous creative awards.
Currently, at THE LEGO Group, Jane leads the internal agency Americas hub, which is part of the 400-strong Global LEGO agency with its headquarters in Denmark and hubs in EMEA and Asia. Her ability to visualize success and identify innovative and effective strategies for achieving it has earned her a reputation as a thought leader in the industry.
Originally from Durban, South Africa, Jane has lived in Zimbabwe, Germany, Russia, the UK, and is now a proud US citizen residing in Westchester, New York. She has three children who are in various stages of college and starting their working lives.
Kenneth Lim Kenneth Assistant Chief Executive, Marketing Group, Singapore Tourism BoardKenneth Lim, Assistant Chief Executive for the Marketing Group at Singapore Tourism Board (STB) since June 2023, oversees global destination branding and marketing efforts. With a career spanning two decades at STB, Lim has held diverse roles including Executive Director of Marketing Planning and leading the Travel Agents & Tourist Guides team. He spearheaded initiatives supporting the tourism industry during COVID-19, including innovative tour experiences and workforce development programmes.
Kenneth’s international experience includes heading STB offices in India and managing Southeast Asia and Oceania operations. He played a key role in developing Singapore's cultural precincts and Integrated Resorts. Prior to STB, Kenneth worked at the Ministry of Foreign Affairs and Singapore Airlines. He holds a Bachelor of Science in Building & Estate Management from the National University of Singapore and an MBA from MIT Sloan Fellows programme.
Stephan Loerke Stephan Chief Executive Officer, WFAStephan manages the WFA secretariat, oversees all work carried out on behalf of its members and is the WFA’s main spokesperson. He sits on all WFA public affairs and marketing committees, as well as on the WFA Executive Committee.
Prior to joining WFA, Stephan worked at the United Nations in New York and later in both marketing and management roles at L'Oréal. Combining French and German nationalities, Stephan speaks French, German, English, Dutch and Spanish.
Pawan Kumar Marella Pawan Kumar VP Strategic Growth Initiatives, Marketing Capabilities, Innovation Excellence, Unilever
Guilherme Martins Guilherme Executive Marketing and Innovation Vice President, Diageo
Eloísa Moscardó Eloísa Directora de Publicidad Corporativa, Santander
Kok Hwee Ng Kok Hwee General Manager, Global Marketing, Zespri
Florian Pequignot Florian Human Resources Vice President Global Brand Building, P&GFlorian Pequignot is the HR Leader for the global Brand Function at P&G. His role covers the full HR responsibilities for the 4 Disciplines of the function: Marketing, Communications/ER, Market Research and Design which represents more than 5000 professional. He leads a team of about 20 HR and line resources supporting him across the 5 continents.
In his previous role, Florian was leading P&G’s Global Talent Operations group. He had direct responsibility for a team of 23 Talent professionals as well as indirectly for more than 20 others individuals around the globe. His role was to lead all the Talent Development, HR analytics and Workforce planning efforts for the Company. Those included responsibilities for processes and systems such as performance management, staffing & succession planning, high potentials, goal setting, development planning, employee sensing/engagement, talent pipeline sufficiency, productivity improvement programs as well as HR reporting systems, data and standards. As part of his role, he worked closely with the HR Officer and provides HR data up to the CEO & Board of Director level.
Mr. Pequignot joined P&G in April 2000 and has since held various HR roles at site, country, regional and Global levels across 4 continents. His experiences are both as a HR Generalist as well as a specialist in key HR expertise areas such as Recruiting, Employee Relations, Organization Excellence/development and Talent Management. Through his various assignments, Mr. Pequignot has, among other achievements, helped transform P&G’s approach to Performance Management, designed and deployed a new Career Management system, lead the redesign efforts of one of P&G’s major regions or ensured the effective startup of a country operation.
Before joining P&G, Mr. Pequignot spent more than 2 years in the Swiss Air force reaching a Captain Rank.
Mr. Pequignot holds a graduate degree in Political Science from the University of Lausanne, Switzerland and Kyoto University, Japan. He speaks fluently 3 languages (French, German and English) and has lived in the USA, Japan, Switzerland, Germany and Lebanon.
He is married to Nadine Pequignot, a Senior Financial Officer at the International Monetary Fund in Washington DC.
Joel Renkema Joel Global Head of Insights, Inter IKEA GroupJoel Renkema is a global marketing and insights leader who loves helping brands and teams unlock their full potential. With more than 15 years of experience across Procter & Gamble, Reckitt, and now as Global Head of Insights at Inter IKEA Group, he specializes at the intersection of strategy, brand building, and innovation. At IKEA, Joel leads a large, diverse team across the whole value chain, helping to shape the company’s future direction, ensuring the IKEA brand remains iconic across the world for generations to come and driving consumer-centricity in all decisions.
Originally from Australia, Joel has since lived and worked in Singapore, London, and the Netherlands, giving him a truly international perspective on consumers, brands and companies. He is also an active voice in the industry, serving on the Board of the Yale School of Management’s Customer Insights Council and chairing the Insights Forum for the World Federation of Advertisers. Outside of work, Joel is passionate about sport, community, and leadership development—whether it’s leading volunteer initiatives, training for triathlons, or raising three young kids.
Prerna Suri Prerna VP, Communications, Asia & Middle East, Sony Music Entertainment
Mark Visser Mark Global Head of Consulting, KantarMark is an expert in portfolio strategy, brand growth planning and organizational design, capability development and team effectiveness. He has worked across marketing, trade marketing and sales across B2C and B2B ranging from consumer packaged goods and retail to services and pharma.
Before joining Kantar, Mark worked for over 15 years as a marketer and consultant at Unilever, Accenture and Cloetta. As Global Head of Consulting at Kantar, Mark leads both the Amsterdam office and the Global Consulting team. Mark initiated and co-authored Kantar’s Blueprint for Brand Growth leveraging billions of behavioural and attitudinal datapoints to unlock insights in how brands truly grow.
