All news and press releases
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Global Marketer of the YearWFA names jury for 2025 Global Marketer of the Year
Read more about "WFA names jury for 2025 Global Marketer of the Year"Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander,…
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Seven new members join WFA
Read more about "Seven new members join WFA"More new corporate members have joined the WFA, taking total membership to more than 150 and reflecting the strong value that the…
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Advertising & policyGoing beyond ads on alcohol
Read more about "Going beyond ads on alcohol"Good marketers know that marketing is more than advertising. That’s why the Responsible Marketing Pact (RMP) now has stronger…
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Advertising & policyWFA holds LATAM Regional Meeting in Montevideo
Read more about "WFA holds LATAM Regional Meeting in Montevideo"Leading marketers and policy leads from across Latin America are preparing to gather in Uruguay at the end of the month to address…
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AIThe In-House Advantage
Read more about "The In-House Advantage"Having an in-house agency can be a safer way to drive scalable AI adoption. Brenna Brandes, Global Marketing Services Manager at…
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AIIn case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
Read more about "In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Cannes LionsMultinational marketing budgets coming under greater scrutiny
Read more about "Multinational marketing budgets coming under greater scrutiny"New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest…
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SustainabilityWFA revamps its approach to Sustainable Marketing
Read more about "WFA revamps its approach to Sustainable Marketing"WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA…
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Marketing capabilitiesUnilever leader becomes Co-Chair of WFA’s Marketing Capability Forum
Read more about "Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum"Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help…