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On story, strategy and stealing attention | WFA #BetterMarketingPod with Seth Godin
"Marketing, the most exciting profession"
How can we do a better job of marketing marketing?
On bridging consumer & business | WFA #BetterMarketingPod with Marcel Marcondes, AB InBev
On agency experience, AI and messaging | WFA #BetterMarketingPod with Nicola Mendelsohn, Meta
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AIMarketers move to make AI adoption more sustainable
Read more about "Marketers move to make AI adoption more sustainable"As global marketers adapt to AI, its environmental impact is set to become an issue of increasing importance, say Gabrielle…
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Brand reputationMagnum Ice Cream's CMO on leaving Unilever, Minecraft ice cream and achieving cultural relevance
Read more about "Magnum Ice Cream's CMO on leaving Unilever, Minecraft ice cream and achieving cultural relevance"What happens when you need to build a completely new company while still delivering exceptional business results? Leyal Eskin…
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Advertising & policyKnowledge Spotlight: Privacy enhancing technologies (PETs) in advertising with Google
Read more about "Knowledge Spotlight: Privacy enhancing technologies (PETs) in advertising with Google"In an era of increasing privacy demands, Privacy-Enhancing Technologies (PETs) are essential. But what exactly are…
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AIMarketing procurement’s early AI steps
Read more about "Marketing procurement’s early AI steps"AI is rewiring the whole marketing economy, including marketing procurement. Laura Forcetti, Director, Marketing Asia-Pacific, and…
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SustainabilityRadical Innovation, latest in the series of WFA playbooks on Sustainable Marketing
Read more about "Radical Innovation, latest in the series of WFA playbooks on Sustainable Marketing"The latest in the series of playbooks on Sustainable Marketing from WFA and Kantar offers insights on innovation as a strategic…
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Influencer marketingCMO ForumRecommendations for how to do better influencer marketing
Read more about "Recommendations for how to do better influencer marketing"What was once an experimental channel has become an essential part of today’s marketing landscape. Brenna Brandes, Global…
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Marketing technologyAIMarketing technologyAI essentials: MIT reality check, the sustainability paradox, US deregulation and EU Code of Practice
Read more about "AI essentials: MIT reality check, the sustainability paradox, US deregulation and EU Code of Practice"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Advertising & policyThe success of alcohol marketing self-regulation
Read more about "The success of alcohol marketing self-regulation"Leading beer, wine and spirits brands are demonstrating that growth and positive societal benefits can co-exist. Gabrielle…
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Brand reputationWFA Better Marketing Pod Episode 42 with marketing guru Seth Godin
Read more about "WFA Better Marketing Pod Episode 42 with marketing guru Seth Godin"What happens when one of marketing's most influential thinkers shares his unfiltered wisdom about the state of our industry? Seth…