Posts about Sustainability

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  1. Radical Innovation, latest in the series of WFA playbooks on Sustainable Marketing
    Report
    Sustainability

    Radical Innovation, latest in the series of WFA playbooks on Sustainable Marketing
    Open to WFA members only

    The latest in the series of playbooks on Sustainable Marketing from WFA and Kantar offers insights on innovation as a strategic…

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  2. It’s time for radical innovation
    Expert opinion
    Sustainability

    It’s time for radical innovation

    Brands could create long-term wins through product, service and business model innovation.

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  3. Spotlight: Managing CO2 emissions in media
    Video
    SustainabilityMedia transformation

    Spotlight: Managing CO2 emissions in media
    Open to WFA members only

    Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media…

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  4. WFA revamps its approach to Sustainable Marketing
    News
    Sustainability

    WFA revamps its approach to Sustainable Marketing
    Open to WFA members only

    WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA…

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  5. Spotlight: Sustainable Marketing 2030 - Creativity into Action
    Video
    Sustainability

    Spotlight: Sustainable Marketing 2030 - Creativity into Action
    Open to WFA members only

    Learn more about the role of creativity in sustainable transformation from WFA and Kantar.

    Read more about "Spotlight: Sustainable Marketing 2030 - Creativity into Action"
  6. Sustainability into Action
    Sustainability

    Sustainability into Action
    Open to WFA members only

    New series of WFA playbooks on sustainable marketing from WFA and Kantar offers marketers guidance on how to put theory into…

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  7. How creativity can drive sustainable action
    Video
    Sustainability

    How creativity can drive sustainable action

    In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into…

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  8. WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
    Expert opinion
    CreativitySustainabilityAI

    WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…

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  9. WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
    Expert opinion
    Brand purposeBrand reputationMarketing structureSustainability

    WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…

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  10. Benchmark
    Advertising & policySustainability

    Benchmark: Sustainable communication, advertising production and advertising behaviours

    WFA member benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point…

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  11. Press releasesReport
    Sustainability

    GARM & Ad Net Zero announce global framework to measure media's carbon emissions
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    The Global Media Sustainability Framework is a…

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  12. WFA’s Planet Pledge welcomes seven more multinationals
    Press releases
    Sustainability

    WFA’s Planet Pledge welcomes seven more multinationals

    AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…

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