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  1.    Seven new members join WFA

    Seven new members join WFA

    More new corporate members have joined the WFA, taking total membership to more than 150 and reflecting the strong value that the…

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  2.    Going beyond ads on alcohol
    Advertising & policy

    Going beyond ads on alcohol

    Good marketers know that marketing is more than advertising. That’s why the Responsible Marketing Pact (RMP) now has stronger…

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  3.    WFA holds LATAM Regional Meeting in Montevideo
    Advertising & policy

    WFA holds LATAM Regional Meeting in Montevideo

    Leading marketers and policy leads from across Latin America are preparing to gather in Uruguay at the end of the month to address…

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  4.    The In-House Advantage
    AI

    The In-House Advantage

    Having an in-house agency can be a safer way to drive scalable AI adoption. Brenna Brandes, Global Marketing Services Manager at…

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  5.    In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
    AI

    In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more"
  6.    Multinational marketing budgets coming under greater scrutiny
    Cannes Lions

    Multinational marketing budgets coming under greater scrutiny
    Open to WFA members only

    New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest…

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  7.    WFA revamps its approach to Sustainable Marketing
    Sustainability

    WFA revamps its approach to Sustainable Marketing
    Open to WFA members only

    WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA…

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  8.    Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum
    Marketing capabilities

    Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum

    Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help…

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  9.    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
    Global Marketer WeekHalo

    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo"
  10.    Media price inflation trending towards long-term averages
    Channels

    Media price inflation trending towards long-term averages
    Open to WFA members only

    The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…

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  11.    In the spotlight: Belgian Advertisers Association’s Luc Suykens

    In the spotlight: Belgian Advertisers Association’s Luc Suykens

    Meet Luc Suykens, CEO of Belgium’s UBA

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  12.    Associations in GCC and Switzerland elect new leadership

    Associations in GCC and Switzerland elect new leadership

    Dubai-based ABG and the Swiss association of advertisers, SWA/ASA, announce new leadership for the upcoming years

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