Related content
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Seven new members join WFA
More new corporate members have joined the WFA, taking total membership to more than 150 and reflecting the strong value that the…
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Advertising & policy
Going beyond ads on alcohol
Good marketers know that marketing is more than advertising. That’s why the Responsible Marketing Pact (RMP) now has stronger…
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Advertising & policy
WFA holds LATAM Regional Meeting in Montevideo
Leading marketers and policy leads from across Latin America are preparing to gather in Uruguay at the end of the month to address…
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AI
The In-House Advantage
Having an in-house agency can be a safer way to drive scalable AI adoption. Brenna Brandes, Global Marketing Services Manager at…
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AI
In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Cannes Lions
Multinational marketing budgets coming under greater scrutiny
New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest…
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Sustainability
WFA revamps its approach to Sustainable Marketing
WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA…
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Marketing capabilities
Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum
Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help…
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Global Marketer WeekHalo
In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Channels
Media price inflation trending towards long-term averages
The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…
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In the spotlight: Belgian Advertisers Association’s Luc Suykens
Meet Luc Suykens, CEO of Belgium’s UBA
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Associations in GCC and Switzerland elect new leadership
Dubai-based ABG and the Swiss association of advertisers, SWA/ASA, announce new leadership for the upcoming years