Posts about WFA

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  1.    WFA names jury for 2025 Global Marketer of the Year
    Global Marketer of the Year

    WFA names jury for 2025 Global Marketer of the Year

    Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander,…

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  2.    Seven new members join WFA

    Seven new members join WFA

    More new corporate members have joined the WFA, taking total membership to more than 150 and reflecting the strong value that the…

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  3.    WFA holds LATAM Regional Meeting in Montevideo
    Advertising & policy

    WFA holds LATAM Regional Meeting in Montevideo

    Leading marketers and policy leads from across Latin America are preparing to gather in Uruguay at the end of the month to address…

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  4.    Spotlight: Unlocking Your WFA Benefits

    Spotlight: Unlocking Your WFA Benefits

    Need a quick refresher on what WFA membership includes or how to get started?

    Discover this fast, info-packed…

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  5.    The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
    Candid CMO

    The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab

    When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how…

    Read more about "The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab"
  6.    In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
    AI

    In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more"
  7.    Celebrating creativity with #NotInCannes
    Cannes Lions

    Celebrating creativity with #NotInCannes

    While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory…

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  8.    Uncertainty on the Croisette
    Cannes Lions

    Uncertainty on the Croisette

    Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some…

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  9.    Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum
    Marketing capabilities

    Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum

    Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help…

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  10.    The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich
    Candid CMO

    The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich

    Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right…

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  11.    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
    Global Marketer WeekHalo

    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo"
  12.    The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
    Candid CMO

    The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant

    Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive…

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